Your big idea, finally landing the way it should

I help founders turn category-defining ideas into brands, products and websites that land from day one.

Book a 20-min chatLet's go!
Trusted by 100+ startups and global brands
Trusted by 100+ startups and global brands

Your big idea, finally landing the way it should

I help founders turn category-defining ideas into brands, products and websites that land from day one.

Book a 20-min chatLet's go!
Trusted by 100+ startups and global brands
Trusted by 100+ startups and global brands

PROBLEM

You're further ahead than you look

You're further ahead than you look

Perception hasn’t caught up with your product’s value. That gap is costing you.


Perception hasn’t caught up with your product’s value. That gap is costing you.


Investors don't get it fast enough

Investors don't get it fast enough

The pitch lands after you've explained it three times. It should land the moment they open the deck.

Every deal needs you in the room

Every deal needs you in the room

If nothing closes without you, the company can't grow. Your story needs to get people to the a-ha moment… without you.

You don't look credible enough

You don't look credible enough

A great call leads to due diligence. What customers find doesn't match who they just spoke to. The deal stalls and you're left wondering why.

SERVICES

Look like the company you've built

Look like the company you've built

I find where design can do the most for your business, then close the gap between where you are and where your ambition.

I find where design can do the most for your business, then close the gap between where you are and where your ambition.

TESTIMONIALS

Trusted by big, loved by small

Trusted by big,
loved by small

“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
Peter Vranes
Co-founder, Nutromics
“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
Peter Vranes
Co-founder, Nutromics

APPROACH

Design fuelled by experience

Design fuelled
by experience

Over the last 15 years, I've honed how I work. Now that good is easy, principles matter more than ever.


Over 15 years, I've honed how I work. Now that good is easy, principles matter more than ever.

MEET DAN

About me

About me

I'm Dan Gough. I've spent 15+ years taking ideas from early concept to the kind of product that people get immediately.

I'm Dan Gough. I've spent 15+ years taking ideas from early concept to the kind of product that people get immediately.

I've helped 100+ startups and global brands (Apple, Ferrari, Vodafone) get the world to understand and believe in what they're building. I've also grown and sold an agency (HeyHiHello), but now work solo.

Most founders I work with have a category defining idea that isn't coming to life or landing as it should. I love to jump in right at the beginning of the journey, or when there's a big shift on the horizon.

I work best with ambitious people who value honesty, work at speed and want to be the best in their market. Working with people who value and push excellence is a real driver for who I choose to work with.

Outside of design, you'll find me travelling or DJing. I've been remote working for over a decade, across 30+ countries. I believe the best inspiration comes from deep curiosity, exploring the world and meeting people from all walks of life.

I've helped 100+ startups and global brands (Apple, Ferrari, Vodafone) get the world to understand and believe in what they're building. I've also grown and sold an agency (HeyHiHello), but now work solo.

Most founders I work with have a category defining idea that isn't coming to life or landing as it should. I love to jump in right at the beginning of the journey, or when there's a big shift on the horizon.

I work best with ambitious people who value honesty, work at speed and want to be the best in their market. Working with people who value and push excellence is a real driver for who I choose to work with.

Outside of design, you'll find me travelling or DJing. I've been remote working for over a decade, across 30+ countries. I believe the best inspiration comes from deep curiosity, exploring the world and meeting people from all walks of life.

Very professional headshot (UK)

PROCESS

How we work together

How we work together

FAQs

Frequently asked questions

What you need to know