“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
FirstFlight is led by Dan Gough
15 years of designing for clients like Apple and 100+ startups
PROBLEM
The pitch lands after you've explained it three times. It should land the moment they open the deck.
Every deal needs you in the room
If nothing closes without you, the company can't grow. Your story needs to get people to the a-ha moment... without you.
You look less impressive than you are
A great call leads to due diligence. What customers find doesn't match who they just spoke to. The deal stalls.
Arlula
Satellite data infrastructure
Making a category-defining company look like one.
Arlula had built defence-grade satellite infrastructure trusted by some of the world's most demanding organisations. Their website looked like a startup that hadn't shipped yet.
We rebuilt everything – positioning, copy, site architecture, design and build. The result is a digital presence that finally reflects what Arlula actually is: a category-defining company operating at the edge of what's technically possible.
Genie
Biotech diagnostics
Making complex science impossible to doubt
Cutting-edge diagnostic science. Proprietary technology that couldn't be fully disclosed. Investors and clinical partners who needed to believe in the platform before they'd engage.
We built the brand identity, narrative and website, making the science feel as serious as it was, without giving away what made it valuable.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
“Dan completely understood our space and delivered something crisp, next-gen and scientifically grounded. It is exactly what we needed for announcing our raise.”
“We shipped our new site in a week. The craft and clarity are unreal.”
“Our story finally feels cohesive. Every page reads like it belongs together.”
“The deck and site landed perfectly with investors. We closed oversubscribed.”
“Fast, meticulous, and deeply collaborative. Best partner we’ve had.”
“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
“Dan completely understood our space and delivered something crisp, next-gen and scientifically grounded. It is exactly what we needed for announcing our raise.”
“We shipped our new site in a week. The craft and clarity are unreal.”
“Our story finally feels cohesive. Every page reads like it belongs together.”
“The deck and site landed perfectly with investors. We closed oversubscribed.”
“Fast, meticulous, and deeply collaborative. Best partner we’ve had.”
PRINCIPLES
Clarity is king
Confusion kills. If someone lands on your site and can't immediately tell what you do and why it matters, the design has failed, no matter how good it looks.
Story comes first
Every design we've ever presented has had real copy in it. Because the story isn't something you add at the end – it's what drives every decision that follows.
Solve the right problem
Before anything gets designed, we step back and ask what's actually going on. The brief is rarely the real problem. Design starts with the right questions.
A note from Dan
I've spent 15 years helping ambitious companies look the way they deserve to be seen. From 100+ startups to global brands (Apple, Ferrari, Vodafone), I’ve helped businesses get the world to understand and buy into what they were building.
After a while you develop a sense for what's getting in the way and how to fix it fast, that's why every piece of work is led by me.
Dan Gough
Founder & Creative Director, FirstFlight
PRINCIPLES
Pre-flight questions
Can’t find your answer?
Book a call and we can chat it through.
Or drop me an email dan@firstflight.studio
FirstFlight 2026. All rights reserved.
X