PROJECT TYPE
Stage
Deliverables
Narrative, Web Design
Introduction
Exchanging equity for TV ad spend
When you're one of the only VC's exchanging equity for TV ad spend, you've gotta make the value clear (and exciting).
Amid a time when startups choose their VC as much as their VC chooses them, we needed to help Channel 4 Ventures with their messaging, uplift their branding and website.
Pairing their roster of world famous shows with jaw-dropping stats, we showed founders how C4V could bring their brand to the nation.
A brand language fit for TV
VC brands can often feel so dull, totally disconnected from the fiery spirit of startups . With Channel 4, it was all about matching the excitement. All to say: we're the VC for you.
We built a brand language that leveraged both the startups colours and TV show personalities to create infinite possibilities of partnership.
Imagining your brand on Channel 4? Great. Imagining your brand following The Simpsons? Epic.
