PROJECT TYPE
Stage
Deliverables
Introduction
Getting people to think about their healthcare preventively is even harder.
Qured were on a mission to give employers health testing that would prevent their employees becoming sick.
In just 21 days, I wireframed, tested and designed the first version of their app. Our goal was simple: test if businesses were ready to invest in their employees' preventive health.
The green light quickly followed. After the success of the MVP, Qured rebranded and the app was reworked in a matter of days.
One of our primary challenges that kept coming up through testing was helping users think about health as something preventative… testing before a problem exists.
Through a combination of behavioral insights, UX strategy, and iterative design, we introduced a clear plan view and notification strategy to keep users returning.
As with all MVPs, there were human elements that helped us prove the idea. With Qured, every test had to be assisted by a nurse on a video call.
We knew to scale, we needed to get people to test without a nurse present. So, we tackled the complexity of designing a process to guide users through at-home health tests with just on-screen instructions. Distilling a process with potential confusion down to a crystal clear user experience. The result?
Our simple UX could confidently self-test from the comfort of their homes.
FULL APP SPRINT
21 days
FULL ENGAGEMENT
18 months
TESTIMONIAL
Fi Elston
Product Lead, Qured
