“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
Designed by Dan Gough
15 years of designing for clients like Apple and 100+ startups
Arlula
Satellite data infrastructure
Making a category-defining company look like one.
Arlula had built defence-grade satellite infrastructure trusted by some of the world's most demanding organisations. Their website looked like a startup that hadn't shipped yet.
We rebuilt everything – positioning, copy, site architecture, design and build. The result is a digital presence that finally reflects what Arlula actually is: a category-defining company operating at the edge of what's technically possible.
Genie
Biotech diagnostics
Making complex science impossible to doubt
Cutting-edge diagnostic science. Proprietary technology that couldn't be fully disclosed. Investors and clinical partners who needed to believe in the platform before they'd engage.
We built the brand identity, narrative and website, making the science feel as serious as it was, without giving away what made it valuable.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
American Red Cross
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
“Dan completely understood our space and delivered something crisp, next-gen and scientifically grounded. It is exactly what we needed for announcing our raise.”
“We shipped our new site in a week. The craft and clarity are unreal.”
“Our story finally feels cohesive. Every page reads like it belongs together.”
“The deck and site landed perfectly with investors. We closed oversubscribed.”
“Fast, meticulous, and deeply collaborative. Best partner we’ve had.”
“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
“Dan completely understood our space and delivered something crisp, next-gen and scientifically grounded. It is exactly what we needed for announcing our raise.”
“We shipped our new site in a week. The craft and clarity are unreal.”
“Our story finally feels cohesive. Every page reads like it belongs together.”
“The deck and site landed perfectly with investors. We closed oversubscribed.”
“Fast, meticulous, and deeply collaborative. Best partner we’ve had.”
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