“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
Designed by Dan Gough
15 years of designing for clients like Apple and 100+ startups
Arlula
Satellite data infrastructure
Making a category-defining company look like one.
Arlula had built defence-grade satellite infrastructure trusted by some of the world's most demanding organisations. Their website didn't do them any justice.
We rebuilt everything – positioning, copy, site architecture, design and build. The result is a digital presence that finally reflects what Arlula actually is: a category-defining company operating at the edge of what's technically possible.
Genie
Biotech diagnostics
Making complex science impossible to doubt
Cutting-edge diagnostic science. Proprietary technology that couldn't be fully disclosed. Investors and clinical partners who needed to believe in the platform before they'd engage.
We built the brand identity, narrative and website, making the science feel as serious as it was, without giving away what made it valuable.
Pixels
Creator advertising platform
Making a pivot immediately worth hundreds of thousands
Brands spend millions on creator content then bury it in social feeds. Pixels saw the opportunity to put that content where people are already leaned in — contextual, not interruptive. The pivot made sense. The brand didn't reflect it yet.
Three weeks to rebuild everything around the new direction. Stalled conversations started closing. New partnerships followed.
Styloop
Property styling OS
From stuck for a year to ready to designed in weeks
Styloop's founder had a genuinely powerful idea and no way to make it feel real. After a year of failed design and dev partnerships, nothing had landed. No brand. No product. No way to walk into a room and show what this thing actually was.
I built the brand, designed the prototype and the website. For the first time she could walk into investor meetings, accelerator applications and developer conversations with something that looked and felt like the real thing. Because it was.
Parkd
Business parking platform
Three weeks to make years of positioning finally land
Parkd have built something powerful. A parking platform designed entirely around how businesses operate. But from the outside, it read like just another parking app. Fleet size, business logic, how it works at scale - none of it was clear.
Full rebrand, new positioning, entire website. Three weeks, start to finish. Now it's impossible to mistake for anything else.
Jude
Bladder health
Design that drove a record-breaking raise
1 in 3 women live with incontinence. Almost none of them talk about it. When I met Peony, Jude was just beginning.
We tested aggressively. Landing pages, hundreds of ads, user conversations. Older audience meant every word and every checkout step had to earn its place. Then we took it physical. A full newspaper, a bladder care handbook, a wee diary.
Jude raised £2M, the largest raise for a solo female founder in the UK. I designed almost everything, packaging to website. Getting the standard right from day one meant they could scale without needing to redesign it until much further down the line.
Nuuds
DTC clothing
The digital experience behind a $100M brand
Nuuds engineered their drops for Fridays. The site opens, thousands flood in, sizes disappear in minutes. The UX had one job: get people from landing to checkout before their size was gone.
No confusion. No friction. No reason to hesitate. I designed every step of the flow to be so obvious it required zero thinking under pressure.
The brand hit $100M in under two years. It still largely runs on the UX I designed.
Channel 4
Venture capital
Making an exciting VC proposition feel like one
Channel 4 Ventures take equity in startups and give them TV airtime in return. Brilliant, but an idea that almost nobody understood when they landed on the site. The old brand didn't help. Corporate, stiff, the kind of thing that makes a founder immediately wonder if these people have ever met a startup.
The design challenge was threefold. Make the proposition actually land. Figure out how to bring iconic show brands like The Simpsons into a C4 brand without it feeling like a mess. And make the whole thing feel like somewhere a founder would actually want to take money from.
We rebuilt the messaging, the brand language and the website from the ground up. The result was something that finally matched what C4V actually was. Exciting, creative and completely unlike every other VC on the market.
American Red Cross
Charity
90% drop-off to under 10%, driving $90M+ in revenue.
It's 2014. The American Red Cross is losing millions through a broken digital experience. Their blood donation web form has a 90% abandonment rate.
We flew out, embedded inside a live donation centre for ten days and prototyped in real time with actual donors. Screen by screen, every step of the pre and post donation journey redesigned on the floor. I led the project from pitch to completion, including a world first: track your donated blood from collection through to the patient it saved.
Abandonment dropped from 90% to under 10%. Appointments up 87%. Webby winner. $90M+ unlocked for the Red Cross.
On the other side of the same relationship was disaster recovery. When Apple Watch launched, we built the world's first charity app for the platform. A feature that let family members mark themselves safe during hurricanes, tornadoes and natural disasters. The same principle as the blood work: find the newest, most trusted technology and use it to do something that actually matters.
“Dan completely understood our space and delivered something crisp, next-gen and scientifically grounded. It is exactly what we needed for announcing our raise.”
"Dan took us from hitting a brick wall in sales to unlocking hundreds of thousands in new revenue. The rebrand gave us a clear story — and suddenly conversations that had been stuck for months started closing"
"Dan understood our vision from one conversation and within days took us to a completely new level. His ability to take complex ideas and turn them into something immediately usable has been pivotal to our journey."
"Dan transformed our idea into a fully realised app in just 21 days. He brought clarity to the chaos and got us to launch far faster than we thought possible."
"Dan is without a doubt one of the most creative people I've met professionally. His ability to quickly envision a user-focused solution the moment he hears a business problem is unparalleled."
“Dan is an incredibly thoughtful and startup-friendly design partner. MedTech is a highly technical industry, but Dan presents complex concepts in a simple, engaging way for investors, partners and other stakeholders.”
“Dan completely understood our space and delivered something crisp, next-gen and scientifically grounded. It is exactly what we needed for announcing our raise.”
"Dan took us from hitting a brick wall in sales to unlocking hundreds of thousands in new revenue. The rebrand gave us a clear story — and suddenly conversations that had been stuck for months started closing"
"Dan understood our vision from one conversation and within days took us to a completely new level. His ability to take complex ideas and turn them into something immediately usable has been pivotal to our journey."
"Dan transformed our idea into a fully realised app in just 21 days. He brought clarity to the chaos and got us to launch far faster than we thought possible."
"Dan is without a doubt one of the most creative people I've met professionally. His ability to quickly envision a user-focused solution the moment he hears a business problem is unparalleled."
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